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- mkt-608 - global-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 608
Global Marketing
Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.
Units: 4.0
Prerequisites:
MKT 601 - Marketing Strategy