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Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 800
Doctoral Seminar in Measurement and Scaling
Provides an in-depth discussion of research design and measurement issues. Includes principles and logic of experimental and nonexperimental design, measurement theory (validity, reliability, and multiple indicators), data theory and scaling methods (uni-dimensional and summated scales), and comparison, similarity, and preference data.
Units: 3.0