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Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 802
Doctoral Seminar in Global Marketing
Reviews international business theories and applications, such as absolute and comparative advantage, product life cycle, internalization, market imperfections, and eclectic approaches. Explores issues such as technology transfer, economic development, market integration, and privatization. Includes presentations, research papers, and/or trial dissertation proposal.
Units: 3.0
Prerequisites:
MKT 801 - Doctoral Seminar in Marketing Theory