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- mkt-805 - doctoral-seminar-in-consumer-behavior
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 805
Doctoral Seminar in Consumer Behavior
Introduces current theoretical and methodological issues in consumer behavior. Emphasizes critical evaluation of the relevant literature and explores avenues for theory development and research.
Units: 3.0
Prerequisites:
MKT 801 - Doctoral Seminar in Marketing Theory