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- gam-204 - introduction-to-casino-marketing
College of Southern Nevada Course Info
Las Vegas, Nevada
Course Info
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GAM 204
Introduction to Casino Marketing
An overview of casino marketing and how the marketing function impacts the casino organization. Topics include casino promotions, database marketing techniques, dead chip programs, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan.
Units: 3.0
Prerequisites:
MATH 124 - College Algebra
or
MATH 104B - Applied Mathematics