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- jour-261 - introduction-to-imc
College of Southern Nevada Course Info
Las Vegas, Nevada
Course Info
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JOUR 261
Introduction to IMC
Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements; public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics.
Units: 3.0