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- mkt-127 - introduction-to-retailing
College of Southern Nevada Course Info
Las Vegas, Nevada
Course Info
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MKT 127
Introduction to Retailing
Directs the students attention to the dollar and cents implications of managerial decisions and to the various methods used to measure the profitability of those decisions in the field of retailing. Underlines the importance of customer requirements, taste and expectations, emphasizing the retailing implications of market factors.
Units: 3.0