HRM 353

Managing Conventions and Group Business

This course provides a comprehensive examination of meeting planning from perspective of the professional meeting planner, as well as the hotel-based convention services manager. Topics include a history of the convention, meetings and trade show industry, marketing and selling meeting services, characteristics of various meeting markets, event management, and food and beverage service. Particular attention is given to site selection, meeting specifications, and the service function. Spring

Units: 3.0