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- cam-334 - culinary-marketing
Cosumnes River College Course Info
Sacramento, California•
10 reviews
Course Info
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CAM 334
Culinary Marketing
This course is an introduction to culinary marketing with a profile of management's role in marketing. The course includes information systems and marketing research methods to assist in planning. Hospitality consumers and their behavior are discussed. Other topics include advertising, group sales strategies, the importance of carefully designed menus and menu pricing.
Units: 2.0
Hours: 36 hours LEC