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Cosumnes River College Course Info
Sacramento, California•
10 reviews
Course Info
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MKT 314
Advertising
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as RTVF 376, and only one may be taken for credit.
Units: 3.0
Hours: 54 hours LEC