MUM 2730

Public Relations and Marketing for Music

This course is a practical multi-perspective examination of basic Public Relations (PR) and Marketing principles pertaining specifically to the fundamentals of the music business. Students will explore marketing, promotion and public relations practices employed to promote and support the monetization of a recording career, including the sale of recorded music, concert tickets, merchandise, and ancillary product. Discussion will include tools of the trade, traditional record label marketing, traditional record label public relations, product packaging, marketing plans, media exposure, crisis management, the media universe, new media and mobile technology, the publicity plan, branding, the roles of a PR/marketing executive, events, and story design/angles.

Units: 3.0