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- advr-3250 - advertising-copy-and-layout
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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ADVR 3250
Advertising Copy and Layout
Instruction and practice in preparing advertising copy and layouts for presentation to potential customers. Ideas and their translation into persuasive words and pictures for both print and broadcast media.
Units: 3.0
Prerequisites:
ADVR 3100 - Survey of Promotion
and
MCOM 2100 - Media Writing