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East Tennessee State University Course Info

Johnson City, Tennessee

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


ADVR 3270

Media Strategy

Instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.

Units: 3.0

Prerequisites:
ADVR 3100 - Survey of Promotion