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- advr-4250 - advertising-agency-management
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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ADVR 4250
Advertising Agency Management
Instruction in the decision-making processes of advertising agency managers. Current social, legal and ethical issues, advertising agency relations, and agency management. Students will generate alternatives and develop solutions using case study methods.
Units: 3.0
Prerequisites:
ADVR 3100 - Survey of Promotion