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- amba-5400 - market-strategy
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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AMBA 5400
Market Strategy
This course explores the role of marketing in the development of organizational strategy, with emphasis on the business unit and product market strategy levels. The topics of this course include analytical approaches and tools to evaluate international and domestic market opportunities. A variety of learning models are used. The class is an intensive, accelerated, case study-based approach and is taught with both online and on-ground components Enrollment is by permit only.
Units: 3.0