This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Tennessee
- East Tennessee State University
- Course info
- badm-5400 - market-strategy
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
BADM 5400
Market Strategy
This course explores the role of marketing in the development of organizational strategy, with emphasis on business unit and product market strategy levels. Analytical approaches and tools to evaluate international and domestic market opportunities, competitors and buyers, are introduced and applied in a variety of learning models.
Units: 3.0