This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

×
Stand with UkraineDonate

East Tennessee State University Course Info

Johnson City, Tennessee

Favorite

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


BADM 5500

Strategic Management Process

This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.

Units: 3.0

Prerequisites:
MKTG 5010 - Essentials of Marketing
and
MGMT 5010 - Essentials of Management
and
ECON 5000 - Essentials of Economics