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East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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GSLD 6300
Leading External Functions in Sport
Comprehensive study of the external functions found within a global sport organization from an integrated viewpoint including sales, analytics, research, marketing, fundraising, corporate sales, recruiting, media relations, and public relations. Emphasis is placed on the connectivity of each function and the development of synergies through collaboration and networking.
Units: 3.0