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- gsld-7100 - sport-branding-and-marketing
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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GSLD 7100
Sport Branding and Marketing
Comprehensive examination on building an athletic brand through positioning, audience segmentation, and brand message and focus on creating a comprehensive and integrated brand strategy that can drive actionable and measureable outcomes in various cultures.
Units: 3.0
Prerequisites:
GSLD 6300 - Leading External Functions in Sport