JOUR 4410

Public Relations Research (TN eCampus)

This online course is designed to enable students to perform and supervise preliminary and systematic research in contemporary public relations practice. The course will emphasize problem solving. Assignments will require you to analyze and make sense of data. During this course you will establish questions and data for a focus group guide. This document will represent a final product that would represent one that would be used with a company executive. Additionally, in this class you will conduct actual research through the use of a questionnaire that you will develop for a subject that will be assigned.

Units: 3.0