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- mktg-3202 - consumer-behavior
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 3202
Consumer Behavior
Study of the nature and dynamics of consumer markets. Emphasis is placed on the concepts and techniques used to identify and measure target areas relative to differing behavioral patterns for use in marketing strategy.
Units: 3.0
Prerequisites:
MKTG 3200 - Principles of Marketing