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- mktg-3310 - business-logistics
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 3310
Business Logistics
Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies.
Units: 3.0
Prerequisites:
MKTG 3200 - Principles of Marketing
and
ECON 2210 - Principles of Macroeconomics