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East Tennessee State University Course Info

Johnson City, Tennessee

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 3350

Retailing

A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.

Units: 3.0

Prerequisites:
MKTG 3200 - Principles of Marketing