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- mktg-3750 - advertising-campaign-management
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 3750
Advertising Campaign Management
Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.
Units: 3.0
Prerequisites:
MKTG 3202 - Consumer Behavior
and
MKTG 3200 - Principles of Marketing