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- mktg-3780 - marketing-analytics
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 3780
Marketing Analytics
Focuses on strategic decision making driven by quantitative analysis. Students learn how to structure, explore, and analyze data to generate marketing insights.
Units: 3.0
Prerequisites:
MATH 1530 - Probability and Statistics (TN eCampus)
and
MKTG 3200 - Principles of Marketing