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- mktg-4217 - health-care-marketing
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 4217
Health Care Marketing
This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketings importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
Units: 3.0
Prerequisites:
MKTG 3200 - Principles of Marketing