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- mktg-4617 - marketing-research-and-analytics
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 4617
Marketing Research and Analytics
A study and application of the research process and techniques used in strategic decision making. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.
Units: 3.0
Prerequisites:
ECON 2080 - Quantitative Methods for Business II
and
MKTG 3200 - Principles of Marketing