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East Tennessee State University Course Info

Johnson City, Tennessee

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

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MKTG 4910

Marketing Management

The capstone course in marketing emphasizes an analytical approach to solving representative marketing problems. The student will develop an appreciation of the complexity of modern marketing and facility in analytical thought.

Units: 3.0

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