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- mktg-5217 - health-care-marketing
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MKTG 5217
Health Care Marketing
This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing information systems, and making marketing decisions in a health care context.
Units: 3.0
Prerequisites:
MKTG 5010 - Essentials of Marketing