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- mktg-5617 - marketing-research-and-analytics
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 5617
Marketing Research and Analytics
A study and application of the research process and techniques used in strategic decision making. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.
Units: 3.0
Prerequisites:
ECON 5010 - Essentials of Statistics
and
MKTG 5010 - Essentials of Marketing