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- msdm-5000 - social-media-and-the-brand
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MSDM 5000
Social Media and the Brand
Investigates principles and practices of digital marketing, with a focus on branding strategies and digital channels such as mobile and new technologies. The course develops and implements digital strategies and digital marketing objectives. Topics include but are not limited to social media channels (Facebook, Twitter, Instagram, Vine, Snapchat, etc.), video, behavioral targeting, ethics, legal aspects, campaign management, segmentation and click-through.
Units: 3.0