MSDM 5070

Digital Marketing Ethics

Examines ethical concepts, behaviors, practices, and challenges relevant to the process of planning and implementing digital marketing practice. Discusses ethical processes, systems, and strategies within the online marketing environment. Ethical questions, legal impact, responsibilities, moral issues and theory related to digital marketing in todays environment are explored. Topics may include but are not limited to social media, digital promotion, online pricing strategy, digital consumerism, web tracking, and digital privacy.

Units: 3.0