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- msdm-5080 - search-marketing
East Tennessee State University Course Info
Johnson City, Tennessee
Course Info
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MSDM 5080
Search Marketing
Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.
Units: 3.0