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- mrkt-0405 - emarketing
Missouri Southern State University Course Info
Joplin, Missouri
Course Info
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MRKT 0405
eMarketing
Addresses the new technological environment that marketers are facing by introducing strategic considerations related to technology and technology implementation including web site construction, email and social media marketing. Explores the basics of marketing exchange utilizing the information highway, multimedia techniques, database marketing, and interactive telecommunications; also gives students hands on experience with relevant software
Units: 3.0
Prerequisites:
MGMT 0237 - Using Information Systems
and
MRKT 0300 - Principles of Marketing