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- mrkt-0432 - consumer-behavior
Missouri Southern State University Course Info
Joplin, Missouri
Course Info
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MRKT 0432
Consumer Behavior
An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resulting purchase of goods and services. The purchasers psychological, economic and socio-cultural actions and reactions are stressed
Units: 3.0
Prerequisites:
MRKT 0300 - Principles of Marketing