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- mrkt-0472 - marketing-strategy
Missouri Southern State University Course Info
Joplin, Missouri
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MRKT 0472
Marketing Strategy
Strategic aspects of marketing: problems involved in environmental scanning, goal setting, planning, and strategies as they apply to product and service policy, financial objectives, promotional objectives, distribution policy, and marketing intelligence
Units: 3.0
Prerequisites:
FIN 0350 - Financial Management
and
MGMT 0350 - Fundamentals of Organizational Management
and
MRKT 0470 - Marketing Research
and
MRKT 0432 - Consumer Behavior