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- mrkt-0752 - bus-strategy-and-value-creation
Missouri Southern State University Course Info
Joplin, Missouri
Course Info
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MRKT 0752
Bus Strategy & Value Creation
This course requires students to understand and utilize the principles of strategy and marketing to create organizational value. Lectures and cases will be used to acquaint the student with strategy and marketing concepts. A final project integrating these concepts is required
Units: 3.0