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- mkt-325 - marketing-ethics-and-social-responsibility
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 325
Marketing Ethics and Social Responsibility
This course will examine ethical theories and reasoning as a foundation for managerial decision-making, each addressed from the marketing perspective. Discussion will focus on how moral standards are applied to marketing decisions, behaviors and institutions. Topics will evaluate direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, non-coercive exchanges, and instrumental efficiency
Units: 3.0
Hours: 3-0-3
Prerequisites:
MNGT 201 - Principles of Management
and
MKT 204 - Marketing