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Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 365
Services and Relationship Marketing
This course examines the marketing of services from a managerial perspective. Includes topics such as the unique and tangible nature of services; managing the service encounter; pricing, promoting and distribution of services. Developing skills and techniques for excellent service quality and customer relationship management (CRM) have become increasingly important to the retention of customers and key to the success of service industries
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing