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- mkt-380 - corporate-marketing-strategies
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 380
Corporate Marketing Strategies
This course examines the world of corporate marketing and emphasizes the importance of businesses interacting effectively with their stakeholders. Timely, and ongoing information exchange, as well as building cooperative relationships between other businesses, the media, investors and government form the basis of this course. Additionally, this course examines the important area of crisis management
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing