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- mkt-454 - integrated-market-communication
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 454
Integrated Market Communication
Required for marketing track in business administration. Promotional strategies are dedicated to demonstrating how organizations may communicate, compete and convince their target markets through the interrelationship of advertising, sales promotion, publicity and public relations
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing