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Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 455
Advertising Principles and Processes
A discussion of the milestones in the evolution of advertising and a description of advertising's role in the marketing communication process. The course will investigate both the client and professional advertiser perspective. Theory and application are stressed
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing