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- mkt-469 - international-marketing
Morehead State University Course Info
Morehead, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 469
International Marketing
The role of the United States in the competitive arena of world trade. Preparing students to operate and compete globally; how to find new markets to replace saturated markets, how to determine which products international customers want, how to customize products for these demands, how to best reach these customers, what pricing strategies are most appropriate, what distribution channels are adequate, and how to overcome barriers that hinder implementation of marketing programs. Equates with IST 469
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing