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- mkt-495 - marketing-strategies
Morehead State University Course Info
Morehead, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 495
Marketing Strategies
An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 452 - Marketing Research and Analysis
and
MKT 365 - Services and Relationship Marketing
and
MKT 354 - Consumer Behavior
and
MNGT 201 - Principles of Management
and
MKT 204 - Marketing