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- Morehead State University
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- mkt-600 - survey-of-marketing
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 600
Survey of Marketing
This course will address the foundations of marketing theory, focusing on how products, pricing, distribution and promotion facilitate exchange. Specific topics to be covered include components of the marketing mix, consumer behavior, global issues, ethical practices and societal influences. This course does not satisfy requirements of the 30-hour MBA program
Units: 3.0
Hours: 3-0-3