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- mkt-622 - financial-services-marketing
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 622
Financial Services Marketing
Examines the marketing of financial services from a managerial perspective. Includes nature of services, managing the service encounter, service quality, and the marketing and management of financial services. Equates with FIN 622
Units: 3.0
Hours: 3-0-3