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- mkt-640 - product-design-and-development
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 640
Product Design and Development
This course addresses marketing's role in new product design and development. Course content provides a comprehensive overview of the new product development process, including effective development strategy, generating and evaluating concepts, technical development of products, product life-cycle strategies and development of the marketing plan
Units: 3.0
Hours: 3-0-3