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×Morehead, Kentucky
This course is integrative and experiential in nature, drawing from a broad range of business basics. Its main focus will be in-depth exposure to the process of starting and scaling an enterprise from an idea and business plan into a company. The course presents the main themes of managing innovation ventures in firms of varying size and establishment. First half develops an understanding of the issues involved in the different developmental patterns adopted by start-ups, many of which involve linkages between new and established firms. Second half focuses on the problems established firms face in smaller, nimbler organizations. Also covers ways to expand the innovation process beyond traditional firm boundaries, including collaborations between large and young emerging companies
Units: 3.0
Hours: 3-0-3