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- bus-1020 - marketing-principles
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 1020
MARKETING PRINCIPLES
A comprehensive survey of the field of marketing, stressing the role of marketing in business and contemporary society. Topics include identifying market opportunities, marketing strategy, the marketing environment, consumer behavior and creating, communicating and delivering products and services that provide value for consumers and organizations.
Units: 3.0