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- bus-3121 - international-marketing
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 3121
INTERNATIONAL MARKETING
A study of International Marketing as it applied to various regions of the world in both developed and underdeveloped countries. Consideration will be given to changes in America's policy to the international market place, earlier and more modern approaches to marketing, overseas business customs and practices, the impact of product marketing, new product planning, pricing, manufacturing and distribution, and the development of annual marketing plans.
Units: 3.0
Prerequisites:
BUS 1010 - INTRODUCTION TO MANAGEMENT
and
ECO 1010 - PRINCIPLES OF MACROECONOMICS
and
BUS 1020 - MARKETING PRINCIPLES